I am sure you would have said Adidas, Mercedes, and Mc Donald’s as answers. Surprisingly, a Logo tells us a lot about brands these days and they play a pivotal role in communicating with a brand’s audience.
In this series of Building Remarkable Brands, we bring you industry best practices & strategies to build your compelling brand. The first in the series is the importance of a Brand Logo that we can easily say, is your Brand’s Identity.
One can easily say that a logo is the face of a company and is the first thing that is notices by any customer. A logo can be an image or simply a font in which your brand name is written. A customer can easily form an opinion about a brand just by looking at its logo. A well-designed logo is a simple method to pass on to potential clients that your business is proficient, dependable, and gives quality products or services.
Your brand’s logo should be distinctive enough to be recognized and simple enough that it could work on different platforms. It should be effective in different sizes as well, be it on a pen or a roadside hoarding. A good logo should be impactful in both Black & White and in Colour format and it should make a good first impression.
Let us dig deeper as to why you need a logo for your business
It is an identity of your brand
While a logo is just a part of your branding, however, it tells a lot about your company. An image that you use, the color and fonts that you use, will tell the story about your brand. These elements when put together to create a brand logo should be used onto all of your branding materials like – letterheads, business cards, landing pages, etc. – creating a powerful, brand identity. A logo will eventually translate to who you are, what type of product or service you sell, or what benefit you offer to your consumers.
Every company is working to get recognized by its prospects & customers. These companies want recognition for the work they do, the standards they provide in their products & services. Your logo’s design is crucial in getting recognition of your brand’s high-quality services & products. Your logo increases your brand recall value, which means that consumers can identify your brand just by looking at your logo. Always remember, when people see your logo, it’s their experience, their voice, and their taste they see.
A good logo defines the professional approach of your brand in doing business. Consumers usually associate your logo with the product & services you provide. How is your after-sales service? And how fare are you in your business operations. A very big number of people associate themselves with a brand because of their satisfaction and trust in the brand. A great logo, website, and other marketing material convey a strong message of assurance and quality to its consumers.
It Separates you from your Competition
There must be many brands that sell tea, but Chaayos is immediately recognized. A good logo will define who you are and how you are different from your competition. A consumer associated your logo with the quality of products & services you offer and vice versa. In other words, your brand logo is the base to both represent your brand values and show consumers why you’re not like your competitors – you’re different & better.
It creates Brand Loyalty
How do you choose Chaayos over Chai Point or Starbucks over Barista? Their Logo & you associate their services with their logo. A great logo, impeccable service create brand loyalty. Even in a crowded mall or a market place you will search for that particular brand because you know that they provide good products and even from far off, you can recognize the brand just by its logo.
A good logo creates indefinite brand loyalty.
Creating a Logo is just the tip of the iceberg. A remarkable brand is created with a mix of right Social Media Strategies and great Content that can push customers towards your brand. Most often than not, entrepreneurs consider branding as a logo design and marketing as advertisements on social media.
Building a brand involves more than just a name and logo. A Brand is more about what your customer perceive and feel when they see, hear, or associate with your product or service. NOW Media is such an agency that helps entrepreneurs comprehend why they exist as a business and conceive a brand that has a compelling narrative.
Marketing is not the same as advertising. Advertising is just communicating the value of your product or service. Whereas Marketing helps you build a ‘sellable’ product. NOW Media has helped entrepreneurs create brands keeping this outlook in mind. If you have an idea that you have been toiling with and do not know how to connect all the dots, NOW Media could be the marketing and growth partner you were looking for. With their (NOW Media) tailor-made marketing plan, clients like you could build a strong brand after evaluating your idea, understanding the market opportunity, and making a sellable brand.
In the current competitive marketplace, businesses are struggling to see a future just within 3 years of starting up. NOW Media can help your existing brand realign to the current market demand with rebranding and brand launch support. With NOW Media you also get support with creative content development, digital marketing, social media marketing, all under one roof.